Augmented reality effects and filters are fun to use on apps like Instagram and Snapchat. However, now many brands like Gucci and Nike have been using AR to promote new products.
Speaking at the TNW 2021 conference, Jacqueline Rutgers, Head of Marketing, Northern Europe – Snap Inc., said that more than 200 million users engaging with AR every day. Plus, 94% of shoppers who’ve used any AR features, will be happy to do it again. She believes AR would be a norm amongst brands:
Rutgers said that if your favorite sneakers brand is launching a new pair, you can easily try them through AR lenses, and get your friends’ opinion — which, according to her, is seven-time more powerful than an influencer’s opinion.
Plus, AR experiences can give you a conscious choice of engaging with ads instead of removing them.
Ommy Akhe, creative technologist, said that there’s certainly of AR being present prominently in the future, and that makes it a really attractive platform for brands and creators both:
She emphasized that before the pandemic, some companies were hesitant in using AR. But because of the limited mobility aspect, firms became more comfortable in exploring new avenues to engage with customers.
David Robustelli. Co-Founder & Creative Director – Capitola Social, social said that AR not a gimmick, but it’s a utility that’s gaining importance day by day.
