The e-commerce era has brought great changes to people's lives. Various e-commerce platforms have emerged. At present, most of the e-commerce platforms belong to complicated e-commerce platforms. The modes involved include C2C, B2C, ODM, group buying, distribution and auction. They tend to be perfect and mature. In such a social environment, is it necessary for the emergence of mobile phone brand stores? We can analyze it from two aspects: the official brand operators and the ordinary consumers.
First of all, we will consider the necessity of the mobile phone brand mall from the brand operator. For mobile phone brand operators, its existence must be necessary. Otherwise there would be no mobile phone brand mall.
Why do you want to create a mobile phone brand mall? In fact, this is a strategic necessity. For the general trend of Internet e-commerce platform, It is late for them to join now. Other e-commerce platforms will not allow mobile phone brand vendors to re-establish an e-commerce platform. Mobile phone brand vendors can keep their own official shopping malls in brand mobile phones.
In addition, mobile phone brands cans sell their products on their own platforms. They do not rely on other platforms. As a platform for the release of new products, suggestions on product problems or feedback are necessary for mobile phone brands.
Secondly, we will consider the necessity of the mobile phone brand mall from the ordinary consumers. For ordinary consumer groups, the existence of the mobile phone brand mall is just a platform choice for itself. Its existence will have no negative impact. The purchase of goods from mobile phone brand stores have a more reassuring guarantee. We need not be worried about the supply of goods and after-sales issues. Brand stores attract consumers with product quality assurance and follow-up service guarantee. Different countries can buy official genuine products. The same brand will have online stores for different countries, such as honor store UK. The existence of the mobile phone brand mall is beneficial and harmless to consumers.
According to the above brief analysis, the existence of the mobile phone brand mall is necessary. The emergence of mobile phone brand stores gives consumers more diversified choices.